The Challenge
Vellum needed a brand identity that stood out in a crowded craft spirits market, appealing to modern design lovers while maintaining a sense of traditional distillery craftsmanship and premium heritage.
The Solution
We designed a minimal, typographic brand identity centered on translucency and texture. The bottle packaging uses frosted glass, blind-debossed labels, and sharp geometric layouts. The brand speaks to modern elegance through muted tones, contrasting matte surfaces, and raw typography.
We structured workshops around building this direction, aligning stakeholders on brand assets, color definitions, core messaging layouts, and high-performance frontend deployment architectures.
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